top tips for buying diamonds

know your budget

With thousands of diamonds available to us, it is important we understand the type of diamond you would like to achieve and the price point you are comfortable to work with so that we can best select diamonds for your consideration. 
Our number one goal is to provide you with diamonds that are the best value for money, whilst upholding our stringent guidelines of a DC diamond. 
We never want our clients to spend more than they are comfortable to, so feel free to discuss any thoughts or hesitations with us and we can absolutely help you find a stunning diamond to suit your requirements. 

Know yourself

The confident one

You are confident to go it alone but will need plenty of support from a diamond specialist. You will then surprise your partner with the engagement ring.

the pair

You have proposed to your partner already and can enjoy the whole experience of engagement ring shopping together.

the prepared one

You have mentioned that you may get engaged at some point and now wish to collect ideas together so that you can surprise them in the future.

maximise your budget

Carat does not necessarily mean size

People often assume that a 1ct diamond is bigger than a 0.90ct, this is not always true. 
Carat refers to a diamond’s weight and does not mean size, therefore the weight can be distributed in different ways.
Diamonds work in thresholds, meaning a 0.93ct diamond costs significantly less than a 1ct diamond, however the visual size difference is often hard to see. Buying just below a whole carat threshold can achieve a great size whilst maximising your budget.

consider a fancy cut diamond

The most expensive shape diamond is the round brilliant cut, usually approximately 20% more expensive than other shapes. Instead of round, try an elongated shape such as ovals, pears and radiant for a similar sparkle whilst maximising on size and price point.

lower clarity can be your friend

When most people think of inclusions and flaws they immediately flinch.
Don’t restrict your search to VS and above as most SI1 and even some SI2 can have inclusions less visible to the naked eye when selected by a professional.
With our amazing technology we are able to show you diamonds photographed in extremely high resolution; even small diamonds can be viewed at full screen size. 
The visual aspect of our technology allows you to choose a lower clarity diamond with confidence enabling you to maximise your budget.

use colour to your advantage

Selecting a G coloured diamond is our #1 top tip for maximising your budget. 
You avoid paying a premium price tag by sitting just below the top three colours, whilst still achieving an exceptional white diamond.
Everyone perceives colour differently, so we encourage our clients to look at a diamond and love it before asking the colour grading.

not to be forgotten

Lustre and brilliance

Lustre is the quality and quantity of light reflected from the diamond, often referred to as brilliance or sparkle. 
A lot of people would assume that every diamond is sparkly, however only a small percentage of diamonds have excellent lustre. 
Below is an image of two diamonds both the same colour and clarity grading. The right has excellent lustre and in the left you can see it has a milky/cloudy lustre. 


You wear a beautiful diamond not a certificate, so try to not get too caught up in the grading as it is not an exact science.
However, we 
always advise purchasing a diamond with a reputable certification such as GIA.
The diamond certificate is essentially the blueprint of your diamond providing a report of its individual characteristics. A diamond with a certificate will also hold its value better than a non-certified diamond. 

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